Marc Tacchi What is buzz marketing?

Marc Tacchi What is buzz marketing?

Buzz marketing is a technique whose objective is to generate conversations around a brand; for example, letting a small group of consumers try a new product so that they can tell their family and friends about it. 

Marc Tacchi Web Design - In this way, the consumer himself becomes a communicator of the brand through his recommendations.

 

A key concept in this type of marketing is influencers: people who are experts on a specific topic and whose opinions are more authoritative and go further than the rest.

Marc Tacchi Vancouver Canada -  But we must not forget that when it comes to influencing the decisions we make, closeness is very important: we are more likely to listen to the opinion of our partner than to that of a complete stranger.
As with so many more classic marketing tools, word of mouth has been reinvented in the digital age.

 

 So much so, that today we speak of eWOM or "eWord of Mouth" (digital word of mouth). These are some of the tools you can use to integrate buzz marketing into your digital strategy:

Product recommendations from bloggers and Youtubers. There are endless blogs and YouTube channels of experts who test products to recommend them to their audience (or criticize them if they don't like them). 

Marc Tacchi Web Specialist - So much so, that one of the most used marketing techniques is to establish relationships with these influencers to get them to speak well of our brand. This type of recommendation is especially popular in sectors such as cosmetics and beauty.