Marc Tacchi What is buzz marketing?
Marc Tacchi What is buzz marketing? Buzz marketing is a technique whose objective is to generate conversations around a brand; for example, letting a small group of consumers try a new product so that they can tell their family and friends about it. Marc Tacchi Web Design - In this way, the consumer himself becomes a communicator of the brand through his recommendations. A key concept in this type of marketing is influencers: people who are experts on a specific topic and whose opinions are more authoritative and go further than the rest. Marc Tacchi Vancouver Canada - But we must not forget that when it comes to influencing the decisions we make, closeness is very important: we are more likely to listen to the opinion of our partner than to that of a complete stranger. As with so many more classic marketing tools, word of mouth has been reinvented in the digital age. So much so, that today we speak of eWOM or "eWord of Mouth" (digital word of mouth). These are some